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Six of the best social brand responses of 2012: part 2
In our last post, we looked at how Sainsbury’s, Smart Car and O2 handled social media criticism by stepping out of the corporate drone mentality and showing the world that there are actual living,...
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SodaStream takes the fight to social
It costs an impressive $4 million to buy a 30 second Super Bowl ad spot. It’s understandable that brands want to make the most of their investment. The ad has to be memorable, to tap into the...
View ArticleThe Tale of the #HMVXFactorFiring
Author: Gemma Storey The post The Tale of the #HMVXFactorFiring appeared first on Carrot Communications.
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Four Valentine’s campaigns that warmed our hearts
Love it or loathe it, you certainly can’t get away from Valentine’s Day. Brands have come up with some cracking ways to celebrate the ‘special’ day and drive brand awareness. Here are four examples of...
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Five ways to alienate your customers
The horsemeat scandal isn’t really about food safety, it’s about trust. How can people trust the food that they’re eating? How can the brands involved reassure consumers that they’re taking the issue...
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Rehearsing a social media crisis: talking direct to consumers
We were in New York at the end of last month, running a series of social media crisis simulations and workshops for brands and agencies. Last year, Carrot and eModeration teamed up to combine our...
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Rehearsing and managing a social media crisis
We’ve teamed up with eModeration, the co-creators of our social media simulator, to write a paper on how to rehearse and manage a social media crisis. In it, we examine: The science of rehearsing –...
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Eat, drink and prepare for a social media crisis
The food and drinks industry has a particularly tough job. A mistake made in food preparation or manufacturing can threaten public health. Twenty years ago, if a customer found a foreign object in...
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Building online communities
While a significant proportion of you were tucked up in bed, I braved Sunday morning buses and tubes to attend the Guardian Masterclass on building online communities. It was a great day, packed with...
View ArticleDo brands belong in Twitter Q&As?
We’re always advising brands that they need to be open, honest and down to earth on social media. That there needs to be a real person behind the account responding to people as individuals and...
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What can brands learn from the #nomakeupselfie campaign?
You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such...
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The death of the Twitter favourite
Yesterday I opened Twitter to find that something was different. I didn’t know why, but the little heart symbol seemed new. (Go easy on me, I was operating sans coffee.) After a while I realised that...
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February: The month in social media
February was a busy month for social media news. In this new series, we’ll take a look at some of the stories that caught our attention. #RIPTwitter In early February Twitter made two changes to the...
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March: The month in social media
It’s time for our round-up of social media news that caught our attention last month. What social media developments caught your interest in March? Instagram implements a new algorithm Following the...
View ArticleApril: The month in social media
Here’s our monthly round-up of social media news. What stories caught your attention in April? Share! Share damnit! Back in ye goode olde days of primary school, the teacher used to shepherd us into...
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May: The month in social media
Our round-up of the social media stories that caught our attention in May looks at branded videos, trending news on Facebook and Twitter giving us more room for cat GIFs. Twitter’s revamp Twitter...
View ArticleJuly: the month in social media
Our round-up of the social media stories that caught our attention in July looks at the debate over Twitter’s new verified accounts policy, Instagram’s comment moderation plans and other social media...
View ArticleAugust: The month in social media
Our round-up of the social media stories that caught our attention in August looks at Facebook’s algorithm trouble and Periscope’s new series for brands and creatives. Why the human element matters A...
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Five ways social networks are driving me mad
I’m convinced that there is a giant social network conspiracy to evolve me into Victor Meldrew. Why? Because every time I log in to one network or another I’m almost always confronted with a really...
View ArticleIs social media bad for us?
Social media is bad for us, says former Facebook exec, Chamath Palihapitiya. Well, he didn’t say that exactly, what he said was: “I think we have created tools that are ripping apart the social fabric...
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